People who'd never done much indoor training, we converted them faster, because they had no prior knowledge.ĮM: Exactly. For them, it was just an awful experience. In the beginning, we struggled to convert people who had experience with indoor cycling. It was just necessary to keep up with your training.ĮM: That's a double-edged sword for us. Indoor cycling has always been just so monotonous. RR: I think I became a user in 2015, maybe.ĮM: Well, you've been around a very long time then. The four of us started the business together. Within a couple weeks, he came on board as a partner. He didn't actually expect us to show up, because I think a lot of other people within the cycling community, where people had heard about his game had reached out to him about, “Hey, let's do a startup together.” I don't think anyone actually flew to his home. We had a call and flew out to California from London to knock on his front door. Really basic, but of all the different commercial products that were out there, his had the most potential. He decided, because he was a game developer, to build his own, which was a single-player experience. He had created this video game for himself, because he was dissatisfied, like I was, about all the indoor training tools. The first Google hit I get is Jon Mayfield and his little home project. We needed to bring someone into the team that actually knows how to do this. I said, “Okay, I think this is a reasonable idea.” Neither of us were game developers, so I started Googling. His response was, “Look, if we can create a business that would benefit the wellness for millions of people, that is something I can get behind.” He is not a cyclist.

Tour de France champion Geraint Thomas is a Zwift ambassador Zwift

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